Niche X Effective Altruism
We’re prepared for Purpose.
If you think about it generally, most challenges become briefs to agencies, which ultimately land on the desks of copywriters, art directors and designers. Are those creatives equipped to build the new solutions required in this complicated world – the solutions that answer to business objectives, sustainably and with maximum effect? While we cherish creativity at The Niche Guys, we’re not satisfied with simply creating an impact; we want to have the most positive impact possible with every effort. So we’ve become students again.
We’ve recently achieved our first graduate with Effective Altruism – the global, social movement focused on maximising the good that individuals and companies can achieve through work. This intense program drives development in strategic and measurable decision-making and inspires thinking that’s both creative and effective. We’re also proud to announce the participation of Niche Guys in the next course rollout.
Bring your brand and let’s collaborate on your next Purpose program.
Cameron Kurt Krieger, ECD
New needs friends, start here: firstname.lastname@example.org
MORE ABOUT PURPOSE
Niche X B LabChange, that’s the bottom line.The ambition to do good while doing good business has always been part of the original vision and we’ve spent a decade, already, sharing that intention with both our team and clients. We formalised those views when we met B Lab, the non-profit organisation driving the global B…
Words of advice we’d give our younger selves#WomensDayWe asked the women in leading roles throughout our agency to tell us what advice they would have given their younger selves when entering this often crazy industry.VanessaHead of Digital StrategyChange is disruptive, expect disruption.Although change is necessary for growth, as women we’re socialised to put the comfort…
Niche X Digify AfricaA new wave of creativity.As a certified B Corp, our Brand Purpose – “lighting creative fires” – prompted us to connect with Digify Africa in the run-up to the graduation of their class of 2020. Through a series of lectures delivered by the agency’s top leaders on critical topics such as The…