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Category: Purpose

Committed to Purpose

By: Rory
0 Comments
October 14, 2021

Niche X Effective Altruism

We’re prepared for Purpose.

Committed to Purpose
Becoming a certified B Corp advertising agency has been, so far, both exciting and daunting. Access to the B Corp network provides us with wave after wave of insights and inspiration to help us build a better business for ourselves and for our partner-clients. What makes it daunting, is that we’re constantly reminded that we’ve only just started this journey and that there is still so much to learn about developing and manifesting a Purpose properly.

If you think about it generally, most challenges become briefs to agencies, which ultimately land on the desks of copywriters, art directors and designers. Are those creatives equipped to build the new solutions required in this complicated world – the solutions that answer to business objectives, sustainably and with maximum effect? While we cherish creativity at The Niche Guys, we’re not satisfied with simply creating an impact; we want to have the most positive impact possible with every effort. So we’ve become students again.

We’ve recently achieved our first graduate with Effective Altruism – the global, social movement focused on maximising the good that individuals and companies can achieve through work. This intense program drives development in strategic and measurable decision-making and inspires thinking that’s both creative and effective. We’re also proud to announce the participation of Niche Guys in the next course rollout.

Bring your brand and let’s collaborate on your next Purpose program.
Cameron Kurt Krieger, ECD

New needs friends, start here: hi@thenicheguys.com

MORE ABOUT PURPOSE

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Niche X B Lab

Niche X B LabChange, that’s the bottom line.The ambition to do good while doing good business has always been part of the original vision and we’ve spent a decade, already, sharing that intention with both our team and clients. We formalised those views when we met B Lab, the non-profit organisation driving the global B…

Women's Day 2021

Words of advice we’d give our younger selves#WomensDayWe asked the women in leading roles throughout our agency to tell us what advice they would have given their younger selves when entering this often crazy industry.VanessaHead of Digital StrategyChange is disruptive, expect disruption.Although change is necessary for growth, as women we’re socialised to put the comfort…

Niche X Digify Africa

Niche X Digify AfricaA new wave of creativity.As a certified B Corp, our Brand Purpose – “lighting creative fires” – prompted us to connect with Digify Africa in the run-up to the graduation of their class of 2020. Through a series of lectures delivered by the agency’s top leaders on critical topics such as The…

Purpose

Women’s Day 2021

By: Rory
0 Comments
August 9, 2021

Words of advice we’d give our younger selves

#WomensDay

Niche Women's Day

We asked the women in leading roles throughout our agency to tell us what advice they would have given their younger selves when entering this often crazy industry.

Vanessa
Head of Digital Strategy

Change is disruptive, expect disruption.

Although change is necessary for growth, as women we’re socialised to put the comfort of others ahead of our own needs and desires. So when others are unhappy by the changes you’re making to your own life, it can feel like what you’re doing is wrong.

The truth is that change is messy by definition. So when you’re replacing routines, habits, expectations, assumptions - there’s a good chance that some people are not going to be happy about it because you’re disturbing a status quo that kept them comfortable, even if it wasn’t working for you.

That's okay; that's change.

Sarah
Head of Copy

Courage is a muscle. The more you work it, the stronger it gets.

I love this advice. It takes courage to do presentations, it takes courage to hold your head up while your work is criticised, it takes courage to admit you have a creative block, it takes courage to change your mind and voice it. The list goes on. Every time you feel the fear and do what’s asked of you anyway, the less daunting it is the next time and the further you can push yourself.

Nomika
Partner and MD

Coming from an orthodox Indian home, it was imperative that we follow our tradition and the rules governed by our religious discipline… which you set out to do as you are none the wiser. Getting uncomfortable forces you out of always doing things within safe parameters, you are challenged to think and act differently in every aspect of your life, your opinion and voice counts, don’t be afraid to BE and THINK differently.

Lia
Head of Brand Leads

Tuesdays with Morrie by Mitch Albom

The life lessons I learnt in this book are both eye opening and inspiring. Not only did it teach me about compassion and selflessness, it also solidified the importance of taking chances. The biggest lesson is that we should always give our best and not wait for  “the right time” or a specific moment to do the things we’ve always wanted to do or to express our love to the ones we love. The right time is always now.

Nasiphi
Head of Production

Dear Younger Nasiphi

“Do what you love. Do what makes your heart sing. And NEVER do it for the money, go to work to spread joy.” A Return To Love by Marianne Williamson

Honey, this life is not always fair and it will not always be fair to you. Follow your heart at all times and always operate from a place of love and kindness. Remember that you are the best and validation is for parking, not people. Never stop reading books cause the best sexual chemistry comes from those who read.

MORE ABOUT PEOPLE

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Committed to Purpose

Niche X Effective AltruismWe’re prepared for Purpose.Becoming a certified B Corp advertising agency has been, so far, both exciting and daunting. Access to the B Corp network provides us with wave after wave of insights and inspiration to help us build a better business for ourselves and for our partner-clients. What makes it daunting, is…

Niche X Digify Africa

Niche X Digify AfricaA new wave of creativity.As a certified B Corp, our Brand Purpose – “lighting creative fires” – prompted us to connect with Digify Africa in the run-up to the graduation of their class of 2020. Through a series of lectures delivered by the agency’s top leaders on critical topics such as The…

Women's Day 2021

Words of advice we’d give our younger selves#WomensDayWe asked the women in leading roles throughout our agency to tell us what advice they would have given their younger selves when entering this often crazy industry.VanessaHead of Digital StrategyChange is disruptive, expect disruption.Although change is necessary for growth, as women we’re socialised to put the comfort…

Purpose

Niche X Digify Africa

By: Rory
0 Comments
May 6, 2021

Niche X Digify Africa

A new wave of creativity.

Niche X Digify
As a certified B Corp, our Brand Purpose – “lighting creative fires” – prompted us to connect with Digify Africa in the run-up to the graduation of their class of 2020. Through a series of lectures delivered by the agency’s top leaders on critical topics such as The Business of Creativity and Creative Risk, we helped to launch some much-needed new talent into the marketing industry.

“This exchange with Digify Africa was extremely rewarding and to be completely honest, something that our industry desperately requires. The greater the support and investment that we provide to young talent, the better we will improve the industry’s future potential for growth and also help resolve the skills shortage within it,” commented Leigh Augustus, The Niche Guys Group CEO.

This being the second collaboration between the organisation – the first took place when South Africa first entered lockdown. “In addition to our creative abilities, we’ve collaborated well with the Digify Africa team because of our independent working model; which we kickstarted in 2019 before the arrival of the pandemic,” added Augustus. By the request of the students, an edited recording of the lectures has been made available and can be heard via the media player on this page.

Need some creative inspiration? We'd love to help out.
Leigh Augustus, Group CEO

New needs friends, start here: hi@thenicheguys.com

MORE ABOUT PURPOSE

niche stripes

Committed to Purpose

Niche X Effective AltruismWe’re prepared for Purpose.Becoming a certified B Corp advertising agency has been, so far, both exciting and daunting. Access to the B Corp network provides us with wave after wave of insights and inspiration to help us build a better business for ourselves and for our partner-clients. What makes it daunting, is…

Women's Day 2021

Words of advice we’d give our younger selves#WomensDayWe asked the women in leading roles throughout our agency to tell us what advice they would have given their younger selves when entering this often crazy industry.VanessaHead of Digital StrategyChange is disruptive, expect disruption.Although change is necessary for growth, as women we’re socialised to put the comfort…

Niche X Digify Africa

Niche X Digify AfricaA new wave of creativity.As a certified B Corp, our Brand Purpose – “lighting creative fires” – prompted us to connect with Digify Africa in the run-up to the graduation of their class of 2020. Through a series of lectures delivered by the agency’s top leaders on critical topics such as The…

Purpose
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Niche X B Lab

By: Rory
0 Comments
March 24, 2021

Niche X B Lab

Change, that's the bottom line.

niche x b-lab
The ambition to do good while doing good business has always been part of the original vision and we’ve spent a decade, already, sharing that intention with both our team and clients. We formalised those views when we met B Lab, the non-profit organisation driving the global B Corp movement.

B Corps are a new type of business that use the power of business to solve social and environmental problems.
B Corp certification is to business what Fair Trade is to coffee and there are over 2 200 certified B Corps around the globe – including groundbreaking brands such as Patagonia and Ben & Jerry’s. The certification ensures that every member company meets rigorous standards of social and environmental performance, accountability and transparency.

The Niche Guys have embraced creativity as a force for good with their Purpose: “lighting creative fires”. To learn more about our motivations, internal programs and this certification, check out our B Corp profile here.

Interested in helping us make the world a better place? Let’s talk.
Leigh Augustus, Group CEO

New needs friends, start here: hi@thenicheguys.com

MORE ABOUT PURPOSE

niche stripes

Women's Day 2021

Words of advice we’d give our younger selves#WomensDayWe asked the women in leading roles throughout our agency to tell us what advice they would have given their younger selves when entering this often crazy industry.VanessaHead of Digital StrategyChange is disruptive, expect disruption.Although change is necessary for growth, as women we’re socialised to put the comfort…

Committed to Purpose

Niche X Effective AltruismWe’re prepared for Purpose.Becoming a certified B Corp advertising agency has been, so far, both exciting and daunting. Access to the B Corp network provides us with wave after wave of insights and inspiration to help us build a better business for ourselves and for our partner-clients. What makes it daunting, is…

Niche X Digify Africa

Niche X Digify AfricaA new wave of creativity.As a certified B Corp, our Brand Purpose – “lighting creative fires” – prompted us to connect with Digify Africa in the run-up to the graduation of their class of 2020. Through a series of lectures delivered by the agency’s top leaders on critical topics such as The…

Purpose