Niche X B Lab
Change, that's the bottom line.
B Corps are a new type of business that use the power of business to solve social and environmental problems.
B Corp certification is to business what Fair Trade is to coffee and there are over 2 200 certified B Corps around the globe – including groundbreaking brands such as Patagonia and Ben & Jerry’s. The certification ensures that every member company meets rigorous standards of social and environmental performance, accountability and transparency.
The Niche Guys have embraced creativity as a force for good with their Purpose: “lighting creative fires”. To learn more about our motivations, internal programs and this certification, check out our B Corp profile here.
Interested in helping us make the world a better place? Let’s talk.
Leigh Augustus, Group CEO
New needs friends, start here: hi@thenicheguys.com
MORE ABOUT PURPOSE
Words of advice we’d give our younger selves#WomensDayWe asked the women in leading roles throughout our agency to tell us what advice they would have given their younger selves when entering this often crazy industry.VanessaHead of Digital StrategyChange is disruptive, expect disruption.Although change is necessary for growth, as women we’re socialised to put the comfort […]
Niche X Effective AltruismWe’re prepared for Purpose.Becoming a certified B Corp advertising agency has been, so far, both exciting and daunting. Access to the B Corp network provides us with wave after wave of insights and inspiration to help us build a better business for ourselves and for our partner-clients. What makes it daunting, is […]
Niche X Digify AfricaA new wave of creativity.As a certified B Corp, our Brand Purpose – “lighting creative fires” – prompted us to connect with Digify Africa in the run-up to the graduation of their class of 2020. Through a series of lectures delivered by the agency’s top leaders on critical topics such as The […]