Becoming a certified B Corp advertising agency has been, so far, both exciting and daunting. Access to the B Corp network provides us with wave after wave of insights and inspiration to help us build a better business for ourselves and for our partner-clients. What makes it daunting, is that we’re constantly reminded that we’ve only just started this journey and that there is still so much to learn about developing and manifesting a Purpose properly.

If you think about it generally, most challenges become briefs to agencies, which ultimately land on the desks of copywriters, art directors and designers. Are those creatives equipped to build the new solutions required in this complicated world – the solutions that answer to business objectives, sustainably and with maximum effect? While we cherish creativity at The Niche Guys, we’re not satisfied with simply creating an impact; we want to have the most positive impact possible with every effort. So we’ve become students again.

We’ve recently achieved our first graduate with Effective Altruism – the global, social movement focused on maximising the good that individuals and companies can achieve through work. This intense program drives development in strategic and measurable decision-making and inspires thinking that’s both creative and effective. We’re also proud to announce the participation of Niche Guys in the next course rollout.

Bring your brand and let’s collaborate on your next Purpose program.
Cameron Kurt Krieger, ECD

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