Big camera, big problemBeing DOP in a pandemicWe all enjoy a good coffee shop, me included. But having a 12-man film crew there with me just hit different. Picture it: I’m on set, it’s a production for a soon-to-be-launched financial brand and I’ve been appointed DOP. Literally, a dream come true. There was just one […]
Being judge/dLoeries 2021There are many reasons why advertising award shows should be a goal for agencies. They’re good for business, they attract talent, but probably the most important reason, now more than ever is that they build morale.I’ve noticed two things happen while working remotely in lockdown. Firstly, it’s harder to stay inspired when it […]
Niche X Effective AltruismWe’re prepared for Purpose.Becoming a certified B Corp advertising agency has been, so far, both exciting and daunting. Access to the B Corp network provides us with wave after wave of insights and inspiration to help us build a better business for ourselves and for our partner-clients. What makes it daunting, is […]
Made in lockdownBrut Campaign2020’s lockdown came with a bunch of new challenges for agencies. Campaigns were on hold, budgets were cut, shoots were a nightmare and let’s be honest, we’re glad the pineapple beer trend is over. So when an opportunity arrived for us to put aside our lockdown woes and tackle a Purpose project […]
Hello world, againNotes from a set, in the real worldand not on Zoom.The director yells, “Cut!” Everyone on the muddy, rain soaked set breathes a sigh of relief through their masks. Not because they’re relieved we got ‘the shot’ but because in spite of the nervousness about being back on set, it’s exhilarating being back…
Niche X Digify AfricaA new wave of creativity.As a certified B Corp, our Brand Purpose – “lighting creative fires” – prompted us to connect with Digify Africa in the run-up to the graduation of their class of 2020. Through a series of lectures delivered by the agency’s top leaders on critical topics such as The…
Falling in love with charcoalLifebuoy campaignWe collaborated with renowned artist Fhatuwani Mukheli to launch the stunning, new charcoal soap bar for Lifebuoy. Spending time with the artist in his studio, we got to overindulge in numerous loves: creative process, debate, art, production and of course work with Purpose. Here’s an edit of the video we…
INTRODUCINGAGENCY ON DEMANDBy The Niche GuysHow should a creative agency operate in 2021 to bring real and relevant value to brands? With hardly a line between work and our personal lives anymore, we want our clients to work the way they live: on demand.This means having constant access to quality data and crucial interactions where…