Niche X Digify Africa
A new wave of creativity.
“This exchange with Digify Africa was extremely rewarding and to be completely honest, something that our industry desperately requires. The greater the support and investment that we provide to young talent, the better we will improve the industry’s future potential for growth and also help resolve the skills shortage within it,” commented Leigh Augustus, The Niche Guys Group CEO.
This being the second collaboration between the organisation – the first took place when South Africa first entered lockdown. “In addition to our creative abilities, we’ve collaborated well with the Digify Africa team because of our independent working model; which we kickstarted in 2019 before the arrival of the pandemic,” added Augustus. By the request of the students, an edited recording of the lectures has been made available and can be heard via the media player on this page.
Need some creative inspiration? We'd love to help out.
Leigh Augustus, Group CEO
New needs friends, start here: email@example.com
MORE ABOUT PURPOSE
Niche X Effective AltruismWe’re prepared for Purpose.Becoming a certified B Corp advertising agency has been, so far, both exciting and daunting. Access to the B Corp network provides us with wave after wave of insights and inspiration to help us build a better business for ourselves and for our partner-clients. What makes it daunting, is…
Words of advice we’d give our younger selves#WomensDayWe asked the women in leading roles throughout our agency to tell us what advice they would have given their younger selves when entering this often crazy industry.VanessaHead of Digital StrategyChange is disruptive, expect disruption.Although change is necessary for growth, as women we’re socialised to put the comfort…
Niche X Digify AfricaA new wave of creativity.As a certified B Corp, our Brand Purpose – “lighting creative fires” – prompted us to connect with Digify Africa in the run-up to the graduation of their class of 2020. Through a series of lectures delivered by the agency’s top leaders on critical topics such as The…