How should a creative agency operate in 2021 to bring real and relevant value to brands? With hardly a line between work and our personal lives anymore, we want our clients to work the way they live: on demand.
This means having constant access to quality data and crucial interactions where and when they require it. And we’re not just talking about availability or taking calls around the clock. We’ve partnered with global partners in Workplace by Facebook and Salesforce to create bespoke and refreshingly instinctive platforms for mutually profitable client-agency relationships.

But the Agency On Demand system manifests beyond technology. It also questions geography and location; and answers with a paradigm to liberate us from our offices – placing us in the real world where the plethora of influences on connections, creativity and commerce coalesce.

So The Niche Guys don’t have offices, nor do we work remotely. Our work culture, fondly named iP stands for “individual Partnership” and means that each and every Niche Guy is in partnership with clients and primarily manages their own location and workflow. Accountability and empowerment are the key drivers underpinning our mission to create great work for our clients and their customers and stakeholders. All the while assured, inspired and guided by the vision and purpose that comes with being crowned Africa’s first B-Corp Agency.

Agency On Demand must be experienced to be understood. It’s work styled by life and matched to the future.

If you’re intrigued, allow us to demonstrate it to you today.
Brendon Sissing, Managing Partner at TNG.London

New needs friends, start here: hi@thenichehguys.com

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