Made in lockdownBrut Campaign2020’s lockdown came with a bunch of new challenges for agencies. Campaigns were on hold, budgets were cut, shoots were a nightmare and let’s be honest, we’re glad the pineapple beer trend is over. So when an opportunity arrived for us to put aside our lockdown woes and tackle a Purpose project […]

Falling in love with charcoalLifebuoy campaignWe collaborated with renowned artist Fhatuwani Mukheli to launch the stunning, new charcoal soap bar for Lifebuoy. Spending time with the artist in his studio, we got to overindulge in numerous loves: creative process, debate, art, production and of course work with Purpose. Here’s an edit of the video we […]

NEW NEEDS FRIENDSNot just another agencyWe’re young, digital and not carrying any baggage. We are Niche.Cameron Kurt Krieger, ECDNew needs friends, start here: hi@thenicheguys.comMORE ABOUT CREATIVE