There are many reasons why advertising award shows should be a goal for agencies. They’re good for business, they attract talent, but probably the most important reason, now more than ever is that they build morale.

I've noticed two things happen while working remotely in lockdown. Firstly, it’s harder to stay inspired when it feels like the whole world is at a standstill and secondly, we get so swept up in the day-to-day that we don’t always take a second to admire the final work. 

That’s what makes award shows and case studies so important for morale in agencies that are continuing to work remotely. Stop, recognise and admire what you’ve accomplished against all odds. Last year’s awards still featured work from the year before, a time before lockdown. This year however, each piece of content you see is a lesson in resilience and smart, creative solutions.

Judging this year reminded me how important external work and internal work are for inspiring teams and building morale. It’s not just about comparing your work to the local and global standard. Now we need to take the time to assess projects we do, no matter their size or budget and celebrate our creative resilience together.

Sarah Colville, Head of Copy

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