Category: Purpose

Niche X Digify Africa

A new wave of creativity.

Niche X Digify
As a certified B Corp, our Brand Purpose – “lighting creative fires” – prompted us to connect with Digify Africa in the run-up to the graduation of their class of 2020. Through a series of lectures delivered by the agency’s top leaders on critical topics such as The Business of Creativity and Creative Risk, we helped to launch some much-needed new talent into the marketing industry.

“This exchange with Digify Africa was extremely rewarding and to be completely honest, something that our industry desperately requires. The greater the support and investment that we provide to young talent, the better we will improve the industry’s future potential for growth and also help resolve the skills shortage within it,” commented Leigh Augustus, The Niche Guys Group CEO.

This being the second collaboration between the organisation – the first took place when South Africa first entered lockdown. “In addition to our creative abilities, we’ve collaborated well with the Digify Africa team because of our independent working model; which we kickstarted in 2019 before the arrival of the pandemic,” added Augustus. By the request of the students, an edited recording of the lectures has been made available and can be heard via the media player on this page.

Need some creative inspiration? We'd love to help out.
Leigh Augustus, Group CEO

New needs friends, start here: hi@thenicheguys.com

MORE ABOUT PURPOSE

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Niche X Digify Africa

Niche X Digify AfricaA new wave of creativity.As a certified B Corp, our Brand Purpose – “lighting creative fires” – prompted us to connect with Digify Africa in the run-up to the graduation of their class of 2020. Through a series of lectures delivered by the agency’s top leaders on critical topics such as The […]

Niche X B Lab

Niche X B LabChange, that’s the bottom line.The ambition to do good while doing good business has always been part of the original vision and we’ve spent a decade, already, sharing that intention with both our team and clients. We formalised those views when we met B Lab, the non-profit organisation driving the global B […]

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Niche X B Lab

Change, that's the bottom line.

niche x b-lab

The ambition to do good while doing good business has always been part of the original vision and we’ve spent a decade, already, sharing that intention with both our team and clients. We formalised those views when we met B Lab, the non-profit organisation driving the global B Corp movement.

B Corps are a new type of business that use the power of business to solve social and environmental problems.
B Corp certification is to business what Fair Trade is to coffee and there are over 2 200 certified B Corps around the globe – including groundbreaking brands such as Patagonia and Ben & Jerry’s. The certification ensures that every member company meets rigorous standards of social and environmental performance, accountability and transparency.

The Niche Guys have embraced creativity as a force for good with their Purpose: “lighting creative fires”. To learn more about our motivations, internal programs and this certification, check out our B Corp profile here.

Interested in helping us make the world a better place? Let’s talk.
Leigh Augustus, Group CEO

New needs friends, start here: hi@thenicheguys.com

MORE ABOUT PURPOSE

niche stripes

Niche X Digify Africa

Niche X Digify AfricaA new wave of creativity.As a certified B Corp, our Brand Purpose – “lighting creative fires” – prompted us to connect with Digify Africa in the run-up to the graduation of their class of 2020. Through a series of lectures delivered by the agency’s top leaders on critical topics such as The […]

Niche X B Lab

Niche X B LabChange, that’s the bottom line.The ambition to do good while doing good business has always been part of the original vision and we’ve spent a decade, already, sharing that intention with both our team and clients. We formalised those views when we met B Lab, the non-profit organisation driving the global B […]